Unless you live away from a civilized society, you may have heard of the SNS app “TikTok” once. TikTok’s casual content is watched by millions of people every day. With this in mind, it’s easy to see the growing interest in TikTok advertising.
Attracting about 700 million active users worldwide, the TikTok app is a dream advertising medium for marketers. So how do TikTok ads work, and is it really possible for small businesses to get ads out there?
If you’re interested in TikTok ads but don’t know where to start, check out tools, user bases, a wide range of features, and videos to do research on TikTok and understand how TikTok ads work. We have created a handy guide to explain such things.
Here’s a look at TikTok’s amazing mystical world and how his business can get involved with TikTok.
What’s a ticking?
TikTok is an SNS app that allows users to create and watch short videos to match custom soundtracks and soundtracks.
This is a widely available app because the video creation mechanism is remarkably simple, but you can also passively watch other users’ content without uploading their content.
Before you dive into the program’s feature description, do you know where TikTok was first made and how it’s getting worldwide attention?
TikTok is run by ByteMedia, which first announced Dǒuyīn version of the “Dǒuyīn” program in September 2016. The ticker, which uses the same “sound” software, was released a year later as an extraterritorial version of “Sound.” Shortly thereafter, ByteMedia lip-Muscial.ly app. And when we integrated these two apps in August 2018, they quickly became popular.
As the app grows rapidly, ticker makers are very popular and attract outside attention. Some users go to talent agencies after expanding.
Who uses TikTok?
So who sees the content created by these creators? Given that the vast majority of users of this shopping age group are high, the importance of TikTok advertising is well understood.
How do I use TikTok for marketing?
Tick, which has been in its current format since late 2018, is still in its infancy. This may change significantly in the future, but the marketing activities we can currently do are as follows:
Create a profile
Tick’s most effective and budgeted marketing efforts are creating profiles, creating content, and building audiences. But in addition to promoting your brand, you need to produce videos that require advanced technology to attract your audience. Users don’t use the TikTok app to watch commercials. If you want to launch TikTok ads, you need to know exactly what kind of popular content you have before you create an account (rest assured we’ll show you later).
Pay TikTok Official Ads
The types of ads available on TikTok are as:
Pre-roll ads (startup page): Video ads that appear when a user launches an app
Ads in feed: Video ads that stream as scroll users
Hashtag Challenge: Video ads that encourage users to post using custom hashtags
Brand Effects: Custom effect filters used in videos, similar to the filtering features on Snapchat and Instagram that deal with brand-specific information.
4. Partnership with influencers
Working with TikTok influencers dedicated to promoting your product is a good compromise between spending a lot of money on TikTok ads and creating your own content from scratch. Many companies now take this approach, from existing established brands Jen Cosmetics and Petco to smaller entrepreneurial brands that want to promote independent products.
TikTok video captions can’t contain clickable URLs, so it’s not easy to redirect videos to your website. Instead, influencers can address this by posting links to the online store in the comments section of their profile or video. However, on note that applying for this additional step may not keep its promise.
No matter which advertising option you choose in TikTok, you need to run right, smart ads to make an impact. The majority of TikTok users are from the internet generation, so they are often familiar with ads and don’t even see content that’s not funny. That doesn’t mean you are against advertising. Your ad needs to match your value.
So what are the most effective tick-and-check promotions?
TikTok Ads: Lever App Features
Like social networks like Facebook and Twitter, TikTok users create content based on trends, internet memes, and more. As a result, the content changes quickly, and it’s more likely that the content that was popular this week won’t get much buzz the following week. And the key to success here is to take this process quickly. While original content is highly rated, many responsive content attracts attention. Here are some things to work for TikTok Marketing:
The hashtag challenge is a user who is setting up a specific task and encouraging other TikTok users to try it, attach relevant hashtags, and get results. Any user can challenge the hashtag, but there is no guarantee that other users will join the challenge or the challenge will spread.
When a brand runs a hashtag challenge for a fee, the hashtag will be released for a few days and a microsite will be displayed where users can buy that brand’s products on TikTok. It’s the same hashtag challenge that grocery chain Kroger #TransformUrDorm” during last term’s sales period.