Digital domains cannot be ignored when considering marketing measures. This article introduces what digital marketing is and the basic methods of digital marketing emerge as new methods every day due to technological advances. We expect new knowledge to be born for those who will implement it in the future and those who are already implementing it.
• What is digital marketing?
Digital marketing is a marketing method that uses “digital” such as Internet technology and information technology. As long as the Internet spreads around the world, resellers will individually visit homes and businesses and survey people through business experiences, perceptions of customer interactions, newspapers, magazines, TELEVISION, and more. Digital marketing refers to marketing that leverages a variety of digital technologies, including search engines, websites, social media, email, and mobile apps.
So when measuring effectiveness, companies need to analyze and quantify numbers and numbers such as downloading the mobile device app, tweeting on Twitter, and Facebook favorites.
• Technologies used in digital marketing:
Digital marketing covers a wide range of channels, but you have to start with the basics. Here are some basic digital marketing techniques.
Listing ads (search link ads) is a type of “production ad” that regulates budgets, offers, creatives, etc. according to the results it obtains, and users who use search engines like Google and Yahoo!”
• SNS ads:
Social media ads are ads that appear on social media platforms such as Facebook, Instagram, Twitter, and LINE. Like list ads, it’s a kind of production ad. It naturally blends in the user’s timeline and news feed and has a wealth of creative techniques, so it tends to be fairly acceptable to users. In addition, based on user-registered profile information, there is an advantage that advertising can be carefully delivered to the target audience by targeting age, gender, place of employment, job title, educational background, etc.
• SEO (Search Engine Optimization):
SEO (search engine optimization) is a word that means search engine optimization, and many users are the site by displaying the site at the top of each keyword, mainly in the two main search engines, Google and Yahoo. This is a way to attract customers.
There are two main types of SEO:
• Internal measures:
Internal measures include enriching content, optimizing site structure, setting up breadtlinks, and page loading speeds. Internal efforts apply.
• External measures:
External measures primarily involve backlink measures. This is a move to increase the ranking of websites from search engines by attaching links to their media to external sites.
Channels that benefit from SEO include:
• Access analysis:
Access Analytics is a way to analyze user behavior and features on the web using access analysis tools that explore and improve site problems and confirm their effectiveness.
For example, if you run a corporate site or media owned by it, but it doesn’t work well enough, you can visualize the types of people who visit your site and what behavior you do on your site. We will be able to take new measures.
• Content Marketing:
Create and drive content for brand awareness and traffic growth, lead production, and customer acquisition. The following channels are available for content marketing strategies:
• E-books and white papers
Online catalogues and look books.
• Paid search ads:
A big advantage of paid search ads (paid search ads) is that they make it easy to measure your return on investments and you can start with the cost right away. The most common paid search ad is Google ads. Google ads are the basis of the auction system, and if it works well, you can expect cost reductions and improved advertising opportunities and locations. In other words, advertisers who have quality campaigns have advantages.
• Benefits of Digital Marketing:
The biggest advantage of digital marketing is queries of speed and effectiveness. It is possible to provide timely information to leads and customers, and to measure the numerical effect. Therefore, the purpose of digital marketing can be said efficiency (improving productivity) and analysis of effectiveness (cost-effective improvement) of sales and marketing activities.
• Digital Marketing Roles:
What digital marketers need to do is, of course, digitize sales and marketing. According to coronavirus, real sales and marketing activities (door-to-door sales, seminars, exhibitions, etc.) are possible. So the key role of digital marketing is digitization. We need to promote non-visited and non-face-to-face sales and marketing activities to improve efficiency.
• The future of digital marketing:
In the future it is said that the use of artificial intelligence in the field of marketing is the most prominent. As artificial intelligence becomes more inclusive in technology focused on deep learning, customer analysis and personality creation are expected to become more automated and complex, and decisions to implement and terminate the campaign are also expected to be made by “quiet” machines. No wonder one-on-one marketing will go deeper.
Digital marketing is a genre that is expected to develop further in the future as one of the marketing methods that meets the needs of the times. By emphasizing customer communication and leveraging digital data, diversifying preferences and behaviors captures consumer interests and information for accurate marketing.
It can also be combined with artificial intelligence to instantly analyze and predict large amounts of customer data.